Go to tracker
on the network, find the tracker and read the
information carefully, especially the portion pertaining
to creative.
Locate the materials on the network drive (usually
G:\ Adv_Production\# thru #\<AdvName> <AdvNumber>\Media\yyyy.mm.dd)
Make sure all the materials are in there and that
the images are showing up correctly. If they aren't,
contact the account manager or the production coordinator
listed in the tracker.
Creating a new "Site" in Dreamweaver
If you don't have a site created already for this
advertiser, you'll need to make one.
Go to: Site > New Site...
Create a folder named ~ADVERTISERURL~A<AdvNumber>
in your directory that will hold all the images
and supporting materials (css, js, etc.)
Select the files that are needed for the e-mail
(HTML and graphics) and drag them over into your
directory.
Create (or rename) the e-mail page as yyyy.mm.dd-<adv>-<initials>.<htm|asp>.
Move all the supporting files from the image folder
into the ~ADVERTISERURL~A<AdvNumber> directory
and when Dreamweaver asks if you want to update
links, select Update.
Start optimizing creative
Remove all of the following tags: HTML, HEAD,
TITLE, BODY and make sure to look for tracking pixels.
Keep the size of offers at or below 525 px wide.
Keep the weight of the HTML and graphics as low
as possible, preferably less than 30 KB. Oftentimes,
some offers will get up to 100 KB easily, usually
making for a slow horrid experience for members.
